Teachers Unify to End Gun Violence: Project Lockdown

Teachers are on the front lines of the school gun violence epidemic. Not only have there been 91 school shootings so far this year — guns continue to be the number one killer of kids nationwide. Research shows that two-thirds of school shootings are facilitated by access to an unsecured firearm at home — and that shockingly, 2.5 million households with kids have unsecured guns. Our approach was to simply encourage gun owners to lock up their guns. Adding to the communications challenge, our campaign had to be one that our teachers could confidently share publicly without endangering their jobs in a politically charged country.

As a very dark irony, our campaign launch had to be postponed by two weeks due to the Annunciation Catholic School shooting in our community.